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Plug and Play Agents is an AI-powered Instagram content automation tool that turns your website URL into a full 30-day content calendar in under 10 minutes. The process has four steps. First, you paste your website URL into the onboarding flow. Second, our AI performs a Brand DNA analysis — scanning your site's copy, visual language, tone of voice, and audience signals to build a comprehensive brand profile. Third, the AI uses that profile to generate a full month of Instagram content: Carousel layouts, caption hooks, and content ideas tailored to your niche and voice. Fourth, you review, edit, and schedule directly from the dashboard. Everything is generated to match your specific brand — not a generic template — so posts feel authentically yours while being optimized for Instagram's current algorithm. No briefs, no creative direction, and no content agency required.
Plug and Play Agents is an AI-powered Instagram content automation tool that turns your website URL into a full 30-day content calendar in under 10 minutes. The process has four steps. First, you paste your website URL into the onboarding flow. Second, our AI performs a Brand DNA analysis — scanning your site's copy, visual language, tone of voice, and audience signals to build a comprehensive brand profile. Third, the AI uses that profile to generate a full month of Instagram content: Carousel layouts, caption hooks, and content ideas tailored to your niche and voice. Fourth, you review, edit, and schedule directly from the dashboard. Everything is generated to match your specific brand — not a generic template — so posts feel authentically yours while being optimized for Instagram's current algorithm. No briefs, no creative direction, and no content agency required.
Yes — account safety is our highest engineering priority. Plug and Play Agents connects to your Instagram Professional account exclusively through the official Meta Graph API, which is the same integration layer used by major social media management platforms like Buffer and Hootsuite. We never ask for your Instagram username or password. Authentication is handled via secure OAuth 2.0 tokens, and we request only the minimum permissions required to read your profile and assist with content. We do not perform any actions on your account without your explicit approval — every post is reviewed and published by you. Our integration fully complies with Meta's Platform Policies and Instagram's Terms of Use. If you ever revoke access, our connection is immediately terminated and no further API calls are made. Your account standing is protected at every step.
Yes — account safety is our highest engineering priority. Plug and Play Agents connects to your Instagram Professional account exclusively through the official Meta Graph API, which is the same integration layer used by major social media management platforms like Buffer and Hootsuite. We never ask for your Instagram username or password. Authentication is handled via secure OAuth 2.0 tokens, and we request only the minimum permissions required to read your profile and assist with content. We do not perform any actions on your account without your explicit approval — every post is reviewed and published by you. Our integration fully complies with Meta's Platform Policies and Instagram's Terms of Use. If you ever revoke access, our connection is immediately terminated and no further API calls are made. Your account standing is protected at every step.
Plug and Play Agents is built for any brand or creator that publishes content consistently on Instagram and wants to eliminate the time cost of manual content ideation. It works particularly well for coaches and consultants who need to maintain a visible personal brand without a full-time content team; e-commerce brands that want to generate product-focused Carousel and caption content at scale; small business owners in service industries — fitness, beauty, food, real estate — who post regularly but struggle with consistency; and personal brands and influencers in niches like lifestyle, education, and wellness. The AI adapts to your specific voice and audience through Brand DNA analysis, so it performs best when your website already reflects your brand clearly. Accounts with 500 to 500,000 followers have seen the strongest results. It is less suited for purely personal accounts with no brand identity or website.
Plug and Play Agents is built for any brand or creator that publishes content consistently on Instagram and wants to eliminate the time cost of manual content ideation. It works particularly well for coaches and consultants who need to maintain a visible personal brand without a full-time content team; e-commerce brands that want to generate product-focused Carousel and caption content at scale; small business owners in service industries — fitness, beauty, food, real estate — who post regularly but struggle with consistency; and personal brands and influencers in niches like lifestyle, education, and wellness. The AI adapts to your specific voice and audience through Brand DNA analysis, so it performs best when your website already reflects your brand clearly. Accounts with 500 to 500,000 followers have seen the strongest results. It is less suited for purely personal accounts with no brand identity or website.
The initial Brand DNA analysis typically completes in 2 to 5 minutes, depending on the size and complexity of your website. During this time, our AI crawls your site's pages, extracting signals across four dimensions: visual identity (color palette, image style, design language), verbal identity (tone of voice, vocabulary patterns, content themes), audience profile (who your site is written for, what problems it addresses), and competitive positioning (what differentiates your brand in your niche). The result is a structured brand profile that is stored in your account and used as the foundation for every piece of content generated. You can review and edit the Brand DNA profile at any time from your dashboard. If your website significantly changes — for example, after a rebrand or pivot — you can trigger a fresh analysis to update your brand profile and ensure all future content stays aligned.
The initial Brand DNA analysis typically completes in 2 to 5 minutes, depending on the size and complexity of your website. During this time, our AI crawls your site's pages, extracting signals across four dimensions: visual identity (color palette, image style, design language), verbal identity (tone of voice, vocabulary patterns, content themes), audience profile (who your site is written for, what problems it addresses), and competitive positioning (what differentiates your brand in your niche). The result is a structured brand profile that is stored in your account and used as the foundation for every piece of content generated. You can review and edit the Brand DNA profile at any time from your dashboard. If your website significantly changes — for example, after a rebrand or pivot — you can trigger a fresh analysis to update your brand profile and ensure all future content stays aligned.
Yes, you can cancel your subscription at any time with no penalties, lock-in periods, or cancellation fees. To cancel, go to your account settings and select the billing section — the option to cancel is available with a single click. Once you cancel, your subscription remains active until the end of your current billing cycle, so you keep full access to all features you have paid for through that date. After the billing period ends, your account switches to a free tier with limited credits. Your Brand DNA profile, generated content history, and account data are retained for 30 days after cancellation to make reactivation seamless if you change your mind. After 30 days, all data is permanently deleted per our privacy policy. We do not charge any fees for cancellation and we do not require you to contact support to cancel — it is entirely self-serve.
Yes, you can cancel your subscription at any time with no penalties, lock-in periods, or cancellation fees. To cancel, go to your account settings and select the billing section — the option to cancel is available with a single click. Once you cancel, your subscription remains active until the end of your current billing cycle, so you keep full access to all features you have paid for through that date. After the billing period ends, your account switches to a free tier with limited credits. Your Brand DNA profile, generated content history, and account data are retained for 30 days after cancellation to make reactivation seamless if you change your mind. After 30 days, all data is permanently deleted per our privacy policy. We do not charge any fees for cancellation and we do not require you to contact support to cancel — it is entirely self-serve.
Yes — every new account starts with 250 free credits, with no credit card required to sign up. These credits give you immediate access to the full Plug and Play Agents experience: you can run a complete Brand DNA analysis on your website and generate your first batch of Instagram content without entering any payment information. Credits are consumed as content is generated — a typical 30-day content calendar costs between 30 and 60 credits depending on the volume and content types selected. The 250 free credits are enough to run multiple full content generation cycles, so you can evaluate the quality and fit for your brand thoroughly before deciding whether to upgrade to a paid plan. There is no time limit on free credits — they do not expire. If you want more, paid credit packs and monthly subscription plans are available from the billing section of your dashboard.
Yes — every new account starts with 250 free credits, with no credit card required to sign up. These credits give you immediate access to the full Plug and Play Agents experience: you can run a complete Brand DNA analysis on your website and generate your first batch of Instagram content without entering any payment information. Credits are consumed as content is generated — a typical 30-day content calendar costs between 30 and 60 credits depending on the volume and content types selected. The 250 free credits are enough to run multiple full content generation cycles, so you can evaluate the quality and fit for your brand thoroughly before deciding whether to upgrade to a paid plan. There is no time limit on free credits — they do not expire. If you want more, paid credit packs and monthly subscription plans are available from the billing section of your dashboard.
Connecting your Instagram account is a guided, one-time process that takes about two minutes. After signing up and completing your Brand DNA analysis, you will be prompted to link your Instagram Professional account — either a Business account or a Creator account. Clicking the connect button redirects you to Meta's official OAuth login screen, where you log in directly with Meta (not with Plug and Play Agents) and grant the specific permissions needed: permission to read your Instagram profile and media, and optionally permission to publish content. After granting access, you are redirected back to your dashboard and the connection is confirmed. Plug and Play Agents requires an Instagram Professional account — personal Instagram accounts are not supported because they do not have access to the Meta Graph API. If you currently have a personal account, converting it to a Creator or Business account is free and takes under a minute inside the Instagram app.
Connecting your Instagram account is a guided, one-time process that takes about two minutes. After signing up and completing your Brand DNA analysis, you will be prompted to link your Instagram Professional account — either a Business account or a Creator account. Clicking the connect button redirects you to Meta's official OAuth login screen, where you log in directly with Meta (not with Plug and Play Agents) and grant the specific permissions needed: permission to read your Instagram profile and media, and optionally permission to publish content. After granting access, you are redirected back to your dashboard and the connection is confirmed. Plug and Play Agents requires an Instagram Professional account — personal Instagram accounts are not supported because they do not have access to the Meta Graph API. If you currently have a personal account, converting it to a Creator or Business account is free and takes under a minute inside the Instagram app.
Your data is handled according to a clear retention and deletion policy. When you cancel your subscription, your account enters a 30-day grace period during which all your data — Brand DNA profile, generated content history, connected Instagram account tokens, and billing records — remains intact and accessible. This window exists so you can easily reactivate without losing your work. If you do not reactivate within 30 days, all personal data associated with your account is permanently and irreversibly deleted from our systems and from our third-party data processors, including Supabase (database) and any analytics providers. We do not sell your data to third parties at any point — during or after your subscription. If you want your data deleted immediately rather than waiting 30 days, you can request instant account deletion from the settings page. For the full details of our data handling practices, including your rights under GDPR and CCPA, please review our Privacy Policy.
Your data is handled according to a clear retention and deletion policy. When you cancel your subscription, your account enters a 30-day grace period during which all your data — Brand DNA profile, generated content history, connected Instagram account tokens, and billing records — remains intact and accessible. This window exists so you can easily reactivate without losing your work. If you do not reactivate within 30 days, all personal data associated with your account is permanently and irreversibly deleted from our systems and from our third-party data processors, including Supabase (database) and any analytics providers. We do not sell your data to third parties at any point — during or after your subscription. If you want your data deleted immediately rather than waiting 30 days, you can request instant account deletion from the settings page. For the full details of our data handling practices, including your rights under GDPR and CCPA, please review our Privacy Policy.
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